People attachment as a component of place attachment in international tourism
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Authors
Chubchuwong, M.
Speece, Mark
Issue Date
2014
Type
Conference Paper
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Abstract
The majority of research on place attachment has been conducted within a domestic context where local culture is fairly familiar to the visitor. International tourism research has begun to address destination attachment, but has not yet fully explored the concept where the people and the culture are substantially different. This research used in-depth qualitative interviews with international visitors to Thailand to examine the role of local people in destination attachment. Results show that one of the main attributes of international visitors' attachment is the Thai people. A follow-on survey confirmed that " people attachment " is an integral part of the measurement of destination attachment.
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Citation
Chubchuwong, M., Speece, M. W. (2014). People attachment as a component of place attachment in international tourism. Presented at the International Convention & Expo Summit (ICES) 2014: Creative Leadership in Asian MICE Industry, Seoul, South Korea.