PWasta: The Hidden P in the Marketing Mix
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Authors
Tucker, Lewis
Buckton-Tucker, Rosalind
Issue Date
May 2015
Type
Conference Paper
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Abstract
Description
Citation
Tucker, Lewis, and Rosalind Buckton-Tucker. "PWasta: The Hidden P in the Marketing Mix." International Journal of Arts and Sciences (IJAS) Conference for Academic Disciplines, Harvard University, Boston, USA, 26th-30th May 2015