PWasta: The Hidden P in the Marketing Mix

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Tucker, Lewis
Buckton-Tucker, Rosalind

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May 2015

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Conference Paper

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Tucker, Lewis, and Rosalind Buckton-Tucker. "PWasta: The Hidden P in the Marketing Mix." International Journal of Arts and Sciences (IJAS) Conference for Academic Disciplines, Harvard University, Boston, USA, 26th-30th May 2015

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