Reclaiming the heterogeneity of the Arab states
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Authors
AlMutairi, Shihanah
Yen, Dorothy
Heller, Michael
Issue Date
8/24/2020
Type
Journal Article
Peer-Reviewed
Peer-Reviewed
Language
Keywords
Alternative Title
Abstract
This paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. It is imperative to distinguish the region's various national cultures, in order to enable enhanced segmenting strategies. The authors argue that reexamining the Arab states' national cultures can provide interested firms with a better understanding of their differences and similarities, so as to appropriately adjust their products and services to better serve their consumers.
Description
Citation
Shihanah, A., Michael, H., & Dorothy, Y. (2020). Reclaiming the heterogeneity of the Arab states. In Cross Cultural & Strategic Management: Vol. ahead-of-p (Issue ahead-of-print). https://doi.org/10.1108/CCSM-09-2019-0170
Publisher
Emerald Publishing