Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19.

dc.contributor.authorBagnied, Mohsen
dc.contributor.authorSpeece, Mark
dc.date.accessioned2021-11-04T11:28:00Z
dc.date.available2021-11-04T11:28:00Z
dc.date.issued2019
dc.description.abstractThe Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integration of the Nile Valley (Egypt and Sudan) with the Arab Gulf countries. Individually, these sub-regions have critical disadvantages, but as a bloc, complementary strengths could make the industry quite competitive. Of course, integration within MENA has been discussed for decades, although usually as a political concept, which is unlikely to succeed in the foreseeable future. From a macromarketing perspective, economic integration is quite viable, and very beneficial to food security in the region.
dc.identifier.citation Bagnied, M. A., & Speece, M. (2019). Marketing and Regional Integration for Food Security in the Arab World. Journal of Macromarketing, 39(2), 115–135. https://doi.org/10.1177/0276146719835884
dc.identifier.citationBagnied, M. and . and Speece, M. (2019), "Marketing and Regional Integration for Food Security in the Arab World", Journal of Macromarketing, Vol. 39 No. 2.
dc.identifier.urihttps://dspace.auk.edu.kw/handle/11675/7573
dc.identifier.urlhttps://journals.sagepub.com/doi/10.1177/0276146719835884
dc.journal.issue2
dc.journal.volume39
dc.publisherSage
dc.titleMarketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19.
dc.typeJournal Article
dc.typePeer-Reviewed
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