Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19.
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Issue Date
2019
Authors
Bagnied, Mohsen
Speece, Mark
Keywords
Type
Journal Article
Peer-Reviewed
Peer-Reviewed
Abstract
The Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integration of the Nile Valley (Egypt and Sudan) with the Arab Gulf countries. Individually, these sub-regions have critical disadvantages, but as a bloc, complementary strengths could make the industry quite competitive. Of course, integration within MENA has been discussed for decades, although usually as a political concept, which is unlikely to succeed in the foreseeable future. From a macromarketing perspective, economic integration is quite viable, and very beneficial to food security in the region.
Citation
Bagnied, M. A., & Speece, M. (2019). Marketing and Regional Integration for Food Security in the Arab World. Journal of Macromarketing, 39(2), 115–135. https://doi.org/10.1177/0276146719835884
Bagnied, M. and . and Speece, M. (2019), "Marketing and Regional Integration for Food Security in the Arab World", Journal of Macromarketing, Vol. 39 No. 2.
Bagnied, M. and . and Speece, M. (2019), "Marketing and Regional Integration for Food Security in the Arab World", Journal of Macromarketing, Vol. 39 No. 2.