The Pillars for IMC: Consumer Centricity & Collaboration Processes

dc.contributor.authorArnous, Hanan
dc.date.accessioned2021-11-04T11:28:11Z
dc.date.available2021-11-04T11:28:11Z
dc.date.issued2014
dc.identifier.citationArnous, H. (2014). The Pillars for IMC: Consumer Centricity & Collaboration Processes. (1st ed., vol. 1). Kuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region..
dc.identifier.urihttps://dspace.auk.edu.kw/handle/11675/7710
dc.relation.journalKuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region
dc.titleThe Pillars for IMC: Consumer Centricity & Collaboration Processes
dc.typeConference Paper
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