The Pillars for IMC: Consumer Centricity & Collaboration Processes
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Authors
Arnous, Hanan
Issue Date
2014
Type
Conference Paper
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Keywords
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Abstract
Description
Citation
Arnous, H. (2014). The Pillars for IMC: Consumer Centricity & Collaboration Processes. (1st ed., vol. 1). Kuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region..