The Pillars for IMC: Consumer Centricity & Collaboration Processes

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Issue Date
2014
Authors
Arnous, Hanan
Keywords
Type
Conference Paper
Abstract
Citation
Arnous, H. (2014). The Pillars for IMC: Consumer Centricity & Collaboration Processes. (1st ed., vol. 1). Kuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region..
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