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    Exploring the Motivations of Online Social Network Use in Taiwan

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    Date
    2011-08-10
    Author
    Kononova, Anastasia
    Type
    Conference Paper
    Metadata
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    Abstract
    The current study explored the motivations of online social network use among a sample of the general population in Taiwan (N=4,346). It investigated how seven different motivations to use Facebook predicted the intensity of Facebook use and content-generation behaviors on Facebook. Results showed that the motivation to use Facebook for posting and viewing status updates was the strongest predictor of Facebook intensity, while the motivation to view and share photographs was the strongest predictor of content-generation behavior on the site. Results are discussed in terms of expanding motivations to use Facebook to the study of social networking sites and other new and social media.
    URI
    http://hdl.handle.net/11675/927
    External link
    https://www.ncbi.nlm.nih.gov/pubmed/22703036
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