The Pillars for IMC: Consumer Centricity & Collaboration Processes

Arnous, Hanan

Date

2014

Author

Arnous, Hanan

Type

Conference Paper

Metadata

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Citation

Arnous, H. (2014). The Pillars for IMC: Consumer Centricity & Collaboration Processes. (1st ed., vol. 1). Kuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region..

URI

https://dspace.auk.edu.kw/handle/11675/7710

Collections

College of Business & Economics [191]