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    The Pillars for IMC: Consumer Centricity & Collaboration Processes

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    Date
    2014
    Author
    Arnous, Hanan
    Type
    Conference Paper
    Metadata
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    Citation
    Arnous, H. (2014). The Pillars for IMC: Consumer Centricity & Collaboration Processes. (1st ed., vol. 1). Kuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region..
    URI
    https://dspace.auk.edu.kw/handle/11675/7710
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    • College of Business & Economics [192]

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