Segmentation by importance of casino service elements among Chinese gamblers visiting Macau

Date

2011

Author

Chan, J.S.H

Wan, Penny Yim King

Speece, Mark

Metadata

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URI

https://dspace.auk.edu.kw/handle/11675/7701

URL

http://www.ln.edu.hk/hkibs/AIB/2011/aib2011/Conference%20Program.pdf

Collections

College of Business & Economics [187]