Reclaiming the heterogeneity of the Arab states

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Issue Date
8/24/2020
Authors
AlMutairi, Shihanah
Yen, Dorothy
Heller, Michael
Keywords
Type
Journal Article
Peer-Reviewed
Abstract
This paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. It is imperative to distinguish the region's various national cultures, in order to enable enhanced segmenting strategies. The authors argue that reexamining the Arab states' national cultures can provide interested firms with a better understanding of their differences and similarities, so as to appropriately adjust their products and services to better serve their consumers.
Citation
Shihanah, A., Michael, H., & Dorothy, Y. (2020). Reclaiming the heterogeneity of the Arab states. In Cross Cultural & Strategic Management: Vol. ahead-of-p (Issue ahead-of-print). https://doi.org/10.1108/CCSM-09-2019-0170