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dc.contributor.authorBagnied, Mohsen
dc.contributor.authorSpeece, Mark
dc.identifier.citation Bagnied, M. A., & Speece, M. (2019). Marketing and Regional Integration for Food Security in the Arab World. Journal of Macromarketing, 39(2), 115–135.
dc.identifier.citationBagnied, M. and . and Speece, M. (2019), "Marketing and Regional Integration for Food Security in the Arab World", Journal of Macromarketing, Vol. 39 No. 2.
dc.description.abstractThe Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integration of the Nile Valley (Egypt and Sudan) with the Arab Gulf countries. Individually, these sub-regions have critical disadvantages, but as a bloc, complementary strengths could make the industry quite competitive. Of course, integration within MENA has been discussed for decades, although usually as a political concept, which is unlikely to succeed in the foreseeable future. From a macromarketing perspective, economic integration is quite viable, and very beneficial to food security in the region.
dc.titleMarketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19.
dc.typeJournal Article

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