Browsing College of Business & Economics by Author "Pongpaew, Wimmala"
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Social presence and customer brand engagement in social media
(2014)To enhance consumer brand experience, marketers are increasing engagement in brand communities by using social media technology enabling them to interact directly with customers. Past studies reported that perceived social ... -
Tiangsoongnern. 2017. Social presence and customer brand engagement in corporate Facebook
(2017)To enhance consumer brand experience, marketers are increasing engagement in brand communities by using social media technology enabling them to interact directly with customers. Past studies reported that perceived social ...