Browsing College of Business & Economics by Author "Plungpongpan, Jirawan"

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University social responsibility and brand image of private universities in Bangkok

Plungpongpan, Jirawan; Tiangsoongnern, Leela; Speece, Mark (2014)

This research examines the effects of University Social Responsibility (USR) on the brand image of the university. In Thailand, USR elements have been considered as mandated components quality assurance, but private ...