Reclaiming the heterogeneity of the Arab States
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This paper addresses the clustering of several Arab States within Hofstede’s national culture dimensions, and its implications for international firms targeting the MENA region. We argue that reexamining the Arab States’ national cultures can provide interested firms with a better understanding of the differences and similarities between them. The research’s translation and methods were overseen by Hofstede and approved before subsequent analysis. In total, 1400 surveys were disseminated to the Arab States, 200 for each country. We found evidence that national cultural differences do exist across the Arab States, and discuss implications for international firms wishing to enter or expand in the region.