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dc.contributor.authorMunshi, Shoma
dc.date1/2/2020
dc.date.accessioned2021-01-18T07:42:21Z
dc.date.available2021-01-18T07:42:21Z
dc.date.issued2020
dc.identifier.citationMunshi, Shoma. Prime Time Soap Operas on Indian Television, Taylor & Francis Group, 2020.
dc.identifier.urihttps://doi.org/10.4324/9781003033509
dc.identifier.urihttps://dspace.auk.edu.kw/handle/11675/6717
dc.description.abstractThis book examines the phenomenon of prime time soap operas on Indian television. An anthropological insight into social issues and practices of contemporary India through the television, this volume analyzes the production of soaps within India’s cultural fabric. It deconstructs themes and issues surrounding the "everyday" and the "middle class" through the fiction of the "popular". In its second edition, this still remains the only book to examine prime time soap operas on Indian television. Without in any way changing the central arguments of the first edition, it adds an essential introductory chapter tracking the tectonic shifts in the Indian "mediascape" over the past decade – including how the explosion of regional language channels and an era of multiple screens have changed soap viewing forever. Meticulously researched and persuasively argued, the book traces how prime time soaps in India still grab the maximum eyeballs and remain the biggest earners for TV channels. The book will be of interest to students of anthropology and sociology, media and cultural studies, visual culture studies, gender and family studies, and also Asian studies in general. It is also an important resource for media producers, both in content production and television channels, as well as for the general reader.
dc.publisherRoutledge
dc.titlePrime Time Soap Operas on Indian Television.
dc.typeBook
dcterms.bibliographicCitationMunshi, S. (2020). Prime Time Soap Operas on Indian Television (2nd ed.). Routledge India. https://doi.org/10.4324/9781003033509
dc.identifier.urlhttps://ebookcentral-proquest-com.auk.idm.oclc.org/lib/auk-ebooks/detail.action?docID=6110531


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