Entrepreneurship Education and Venture Creation: The Role of the Social Context
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Entrepreneurship education promotes entrepreneurial success, but not all aspects of entrepreneurship can be taught. It is relatively easy to equip students with knowledge and skills necessary for setting up and running a business, but more difficult to instill an entrepreneurial attitude and shape an entrepreneurial behavior. Students need to be inspired to possess an intention to start a business. Inspiration is an emotional issue which is essentially social. In this study, we establish the importance of the social context in generating emotions toward venture creation. We also propose important criteria for designing the social context in entrepreneurship education.