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dc.contributor.authorArnous, Hanan
dc.contributor.author
dc.contributor.author
dc.date.accessioned2016-04-11T07:46:53Z
dc.date.available2016-04-11T07:46:53Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/11675/1142
dc.relation.journalKuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region
dc.titleThe Pillars for IMC: Consumer Centricity & Collaboration Processes
dc.typeConference Paper
dcterms.bibliographicCitationArnous, H. (2014). The Pillars for IMC: Consumer Centricity & Collaboration Processes. (1st ed., vol. 1). Kuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region..


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