Islamic Morality and Modern Commerce.
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It is known that Islam was spread in all parts of the world, in several ways, including conquests, trade and preaching. However, trade is the most important in publication of the invocation of Allah that has been known of validity of Islamic principles based on a firm footing, supported by high moral virtues, such as social tolerant. Muslim merchants were aware of the fact that it is the duty of Muslims to be ambassadors of their religion in every time and place. Those traders spent most of their time in business matters; pursuit of their livelihood, on the one hand. On the other hand, many did not see a conflict between their business and their invocation to the Islamic faith. In this article we will discuss Muslim merchant morals as the core issue and corner stone to implement these activities. The first merchant in Islam is Prophet Muhammad (pbuh) who knew honesty, and was trustworthy in trade. It was the way of his conduct. These two traits should be known by each Muslim merchant. We all know that the religion of Allah Almighty has spread in many parts of the earth because of the honesty and the integrity of Muslim merchants. Sharia has provided trade with a set of rules that would make it a pure divine factor for establishing a compassionate community, away from greed and selfishness, and this paper will present the morality of commerce in Islam and its affect to the marketing activities and operation. In addition, we will discuss also the different of marketing concepts in the western and Islamic perspectives, where the definition of marketing from the Islamic perspective is the necessary activities performed to facilitate the exchange of goods and services, to achieve the interests of the parties to the exchange and the interest of society and which are consistent with the provisions of Islamic Sharia (law). Marketing Mix will be highlighted in this article as well from the Islamic perspective, which is a business tool that compatible with the provisions of Islamic Sharia used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the seven Ps to address the different nature of services. Islamic declaration has core role in the integration with marketing mix, and the Islamic vision of the declaration as clarified by our prophet – (pbuh), who forbade advertising the goods or services that been presented through a twisted ways, fraud, forgery, and others. There are different types of Islamic declaration which will be discussed in this article, as well as the reasons and justifications for the existence of this declaration, and the general characteristics and features of the Islamic declaration.